Trainers are incentivized to keep clients on their roster indefinitely. If you leave, they don't get paid. Your success is not in their best interests. 🙅‍♂️

The classic personal training model is broken.

It's time for something different.

But today, the fitness landscape has never been more confusing or intimidating for newcomers. 👎

Fitness influencers in your local gym have you feeling judged, put off, and unmotivated. Even worse, they invent fads online to keep themselves relevant, adding fuel to the confusing fire.

First Atkins. Then Paleo, then Keto. Low fat, high carb, or no-carb? Ozempic?! Which one is it?!

What we do

Our mission is to empower busy professionals like you with the tools and resources you need to:

• Get in the gym for the first time, and learn to love it. 💙
• Maximize the ROI from your time in the gym, so you can make progress without having to be in the gym every day. ⌚
• Hit the ground running, so you don't waste time watching dozens (or hundreds) of hours of online content. (Just to learn things that only work if you take performance enhancing drugs.) 📺
• Show you exactly what to do to transform your body in the next 12 months. (Without drugs, "TRT", crash diets, or mind-numbing cardio.) 💪

And we'll show you how to do it in under 3 hours a week. 👇

Who we are

Hi, I'm Alex.

I've been training since I was 12 years old.

(I'd finally had enough of being the slow, chubby kid dragging himself around the pitch after the faster kids.)

That's two decades of experience training with all sorts of implements and styles, including:

1. Calisthenics and bodyweight training
2. Powerlifting
3. Kettlebell and 'functional' training
4. Martial arts
5. Bodybuilding

While training has been a constant for me, it took me a long time to nail the diet aspect.

When I moved away from home, I struggled to piece together the nutritional puzzle. 🧩

I knew I needed protein, but it's the most expensive part of a meal. And I was broke. Worse, I didn't know what to buy, or how to prepare what I bought.

Everything I cooked tasted awful. And cooking took so. much. time. 😩

My bodyweight fluctuated wildly as I repeatedly leaned on my damaged self-image for motivation to crash diet my way from 200+lbs down into the 160s.

In that time, it felt like I was doing everything wrong.

And still... I made progress.

Listen, I made two incredible discoveries during that time.

First, I learned how to fix my relationship with food. I learned how to prepare it. I learned, across more than half a dozen attempts of successfully losing 25+lbs and putting it all on again, the cast-iron principles of dieting that I now swear by. 🤫

Second, I learned that muscle mass is magic. 💫

• It shapes you 💪

Muscles lifts and shapes your body from beneath any fat you're carrying. You look better even at the same bodyfat percentage.

• It imposes a calorie tax 🔥

Muscle mass costs so much energy to build and retain on your body, that so long as you give it a reason to stick around, it increases your basal metabolic rate. So you can eat more and still lose weight.

• It takes food to grow 🌳

Even better, muscle mass loves a calorie surplus. If you struggle with prolonged diets, short diets followed by periods where you put an abundance of calories to good use by building muscle in the gym is what works.

So what's next? 🤷‍♂️

If you're reading this, you've tried to lose weight before. Most people have.

Let me guess how it went...

• You deprived yourself of everything you liked for an arbitrary period of time.
• You isolated yourself from social events.
• You ate and lived miserably while doing it.
• And in the end? You put all the weight back on once you gave up the unsustainable habits that got you your results.

This simply does. not. work. ❌

Here's what I learned from thousands of hours of reading bodybuilding magazines in my teens, studying the leanest people in the world: 👇

Why?

Because muscle is magic.

Muscle mass is calorically expensive.

Add 20lbs of muscle to your frame, and you'll experience the following benefits:

• Dieting is more comfortable. ✅
• It's possible to diet more aggressively and hit your goals faster. ✅
• You can eat enough to stave off micronutrient deficiencies, keep energy high, and still lose fat. ✅

"But building muscle takes time... right?"

Wrong.

As an untrained individual, your body is primed to make rapid adaptations to the entirely new stimulus lifting weights provides. 📈

You have about a year to seize full advantage of this window of opportunity and pack on as much muscle mass as you can.

But, in that year, you can put on enough muscle mass to stagger your friends, your spouse, and your kids.

All you need is three hours a week. 🙇‍♂️

We're here to show you how. 👇